Design
Isidro is a botijo for the 400th anniversary of the canonization of San Isidro, patron saint of Madrid. The color blue is extracted from the city’s coat of arms, a color tone that glorifies the precious element as an elixir of life and as a symbol of the city. Its compact size holds a capacity of one liter of water. The jute band is an absorbent barrier against the “sweating” of the botijo. A standardized cardboard cylinder already existing on the market is used as packaging. To protect the product, the usual plastic is replaced by paper with a honeycomb structure.
Innovation
Isidro represents a formal revision of a classic object with strong roots in Spanish culture. Its anatomy is based on the figure of St. Isidro. The handle of the object, made of strawberry wood (a tree present in the city’s coat of arms) becomes the nimbus and the jute band becomes its belt. White clay is associated with the pure soul and provides distinction in water pottery, truffled with the typical brown.
Sustainability
Production carried out by local artisans stimulates local commerce and reduces environmental impact. Slip casting, immersion glazing and single firing make the most of materials and energy. ISIDRO is made up of ceramic and wood, both materials being separable. At the end of its useful life, the wood is reused as fuel and the ceramic as chamotte for future clay pieces. The packaging is printed with an ink, which is associated with the archetype of water and connects with the coat of arms of Madrid.
CREDIT
- Agency/Creative: Sergio Cuartones
- Article Title: Sergio Cuartones’ Student Design Concept for Isidro: Heritage and Sustainability as Origin
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Madrid
- Market Region: Global
- Project Deliverables: 3D Modelling, Advertising Photography, Brand Identity, Brand Naming, Industrial Design, Label Design, Logo Design, Product Naming, Sketching, Type Design, User Experience
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Sustainable Development, Packaging Design, Prototyping, 3D Print, Product Photography, Naming, Branding, Sketching, Logo Design
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Credits:
Product Designer: Sergio Cuartones
