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Sentido Creates Branding for Leading Peruvian Mattresses Brand Paraíso

Sentido Creates Branding for Leading Peruvian Mattresses Brand Paraíso

Paraíso is the leading mattresses brand in Peru. It’s history began almost 75 years ago, but overtime it remained as a classic brand and didn’t embrace the changes that happened in peruvians’ consuming habits. So for the rebranding, we took it’s classical symbol and refined it to fit digital platforms, and motion design and we created a universe around the elephant, a classic character from Paraíso’s 80s and 90s TV spots. We moved the brand from a functional mattresses discourse to a rest and enjoy tone of voice.

CREDIT

  • Design Agency: Sentido
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Sentido Creates Branding for Leading Peruvian Mattresses Brand Paraíso
  • Brand / Project Name: Paraíso
  • Strategic Deliverables: Brand Architecture, Research / Insight, Product Architecture, Brand World, Brand Strategy, Tone of Voice
  • Design Deliverables: Brand Identity, Identity System, Branding, Brand Redesign, Rebranding
  • Service Brand Application: Brand Guidelines, Email/Newsletter, Merchandising, Packaging, Print Brochure, Print Direct Mail, Print Publication, Publications, Retail Display, Signage, Social Media, Transportation, Website
  • Location: Peru
  • Market Country: Peru
  • Market Region: South America
  • Project Keywords: Peru, Paraiso, Matresses, Elephant
  • Industry Category: Retail

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