Paraíso is the leading mattresses brand in Peru. It’s history began almost 75 years ago, but overtime it remained as a classic brand and didn’t embrace the changes that happened in peruvians’ consuming habits. So for the rebranding, we took it’s classical symbol and refined it to fit digital platforms, and motion design and we created a universe around the elephant, a classic character from Paraíso’s 80s and 90s TV spots. We moved the brand from a functional mattresses discourse to a rest and enjoy tone of voice.
CREDIT
- Agency/Creative: Sentido
- Article Title: Sentido Creates Branding for Leading Peruvian Mattresses Brand Paraíso
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Peru
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Brand Strategy, Brand World, Branding, Identity System, Product Architecture, Rebranding, Research, Tone of Voice
- Industry: Retail
- Keywords: Peru, Paraiso, Matresses, Elephant
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
