Senskio is a brand-new brand that was born with a passion for perfumery and an ambition to create unique scent products with Vietnamese historical and cultural origins, using 100% natural and eco-friendly ingredients. The initial goal of our branding project was to design an identity with a minimalist style, unique, easy to remember, modern, and especially the luxury element required of a luxury brand.

We have agreed to use a custom type of logo based on sans-serif with a modern and liberal direction, with thin design and wide spacing. The logo also features a 4×4 wing logo inspired by the “hoa moc” and “hoa ngoc lan trang”, also know Sweet Osmanthus and White Champaca flowers, which are considered symbols of the Vietnamese people. These flowers are rustic, simple, but always full of life and always emit a fragrant aroma.

With minimalism as the main theme, it is not surprising that we use white and black as the main color in this brand identity palette. Besides, the dark shade of blue is also chosen by us to express the uniqueness and reinforce the brand identity system to become more distinctive and memorable.

Our layout system is quite simple. It uses two main fonts: Raleway for the title and Work Sans for the body-text. The system also ensures easy decentralization of content and convenience in the creation of future such as prints, screens, advertising,..

We also demonstrate a consistent identity across different customer interactions and environments, such as on product packaging and label. This delivers clear and competitive brand power. The design of the product box is that we use black, hard paper with silver foil embossed, our first idea is that the box can be reused for many different purposes, can be used to display or store products as such as watches and jewelry.

In the bottle, the two main materials we use here are metal and glass to create a luxurious feeling in the product when customers hold it in their hands, as well as the display effect on digital content.