MILDBERRY – VOX
Redesigning VOX, while maintaining its continuity and recognition for the current audience. The “Podrygkashop” team treats women’s needs with attention and creates products for any occasion and mood, offering wide product lines under its own trademarks. On an emotional level, it was important to shift the focus to the pleasant, attractive image of the beauty ritual of every modern girl. At the functional level, we worked to enhance differentiation between rulers, simplify product navigation, and also emphasized the high European quality of the brand.