Quests are exciting adventures that offer players to immerse themselves in a mysterious world of riddles and puzzles. Sense Out company offers its clients esoteric performance quests for every taste. Quests are distinguished by a special realism, thanks to which players are completely transported into the atmosphere of mysticism and fiction. Sense Out, unlike its competitors, bases its quests on people’s fears and addresses various human phobias that we are all familiar with from horror films. For example, fear of insects, fear of otherworldly creatures and much more. Sense Out guarantees fans to tickle their nerves a complete immersion and an unforgettable experience. The target audience is young people 20-30 years old, most often students, thrill seekers who want to have fun and have fun with friends.
The main element of the brand are letters generated by artificial intelligence, which refer to horror films and phobias of people. As a basis, I took the letter S – the first letter of the company’s name, and decided to use it to show what the most common human fears look like: fear of spiders, fear of unpleasant substances, for example, incomprehensible liquid, fear of individual parts of the human body, such as eyes or teeth, and many others. The letter S becomes the main and only element of the corporate identity, it organizes the space and completely subordinates it to itself. It can also become a pattern, simple or complex. The most important thing is that this letter changes all the time, because people have an infinite number of fears and each phobia is exclusively individual and unique.
The logo is made as simple as possible and organically integrated into the typography, which is also distinguished by strict style and conciseness. Typography has a utilitarian function, so I wanted to put it delicately, without distracting strong attention from the main element of corporate identity.