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Seletto Pistache Branding and Packaging Design by OlivherArt

Seletto Pistache Branding and Packaging Design by OlivherArt

Seletto Pistachio is the latest innovation from Eskimó Sorvetes, masterfully blending sophistication, flavor, and audacity. This creamy, intense cone bursts with personality, crafted to prove that ice cream transcends mere dessert—it’s an elegant, irresistible experience that captivates the senses.

Breaking away from the conventional aesthetics of traditional ice cream, Seletto Pistachio does more than refresh; it makes a statement. Its mission is unmistakable: to deliver a modern, refined, and effortless energy, offering a flavor profile that exudes exclusivity while preserving the lightness and joy of every bite. This is not just ice cream—it’s a moment of indulgence that feels both luxurious and approachable.

At the core of the Seletto line lies the concept of curation: carefully chosen ingredients, distinctive flavor combinations, and a visual identity that radiates meticulous care and authenticity. Pistachio, the star of this launch, shines through a sophisticated palette of rich greens and shimmering silver accents, elevating the product to a premium tier. The design is as bold as the flavor, reflecting a commitment to quality and innovation that sets Seletto apart.

The Seletto line’s communication strategy is daring and thought-provoking, bringing each flavor to life with its own unique atmosphere. The campaign sparks curiosity, embodies style, and celebrates pleasure in every meticulously crafted detail. The typography, elegant yet slightly relaxed, strikes a contemporary chord, while vibrant, contrasting colors pay homage to the moments of indulgence that ice cream so perfectly delivers. This is a visual and sensory experience that invites consumers to savor not just the taste but the entire moment.

Seletto Pistachio is more than a cone—it’s a transformative experience. It delivers unparalleled flavor, a sense of exclusivity, and a fresh perspective on the joy of eating ice cream. This is a product that celebrates individuality and indulgence, inviting you to embrace the pleasure of savoring something truly special. Because treating yourself isn’t just about taste—it’s about celebrating who you are, with every creamy, pistachio-infused bite.

CREDIT

  • Agency/Creative: OlivherArt
  • Article Title: Seletto Pistache Branding and Packaging Design by OlivherArt
  • Organisation/Entity: In-House
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Criciúma
  • Market Region: South America
  • Project Deliverables: Advertising Photography, Directing, Packaging Design
  • Format: Box, Tube
  • Industry: Food/Beverage
  • Keywords: Ice cream

  • Credits:
    Art Director: Felipe Oliveira

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