Selena is a Canadian skincare brand, they have a very unique skincare products. At Selena they believe in the positive power of the human touch. They strive to develop skin care products that make you feel good in your skin, so you connect with others and enjoy life. They understand skin in a holistic way, studying how it connects them with our environment. And how it is affected by our diet and our emotions. the product philosophy is to create skin care products that enhance skin’s natural function, so everyone can have healthy, beautiful skin.
And they are committed to making a positive impact on the world. They have set themselves ambitious sustainability goals. They research departments keep evolving our formulas to make our skincare the best it can be while reducing our environmental impact. They work closely with green initiatives and other partners to find new ways to touch our planet positively. Creating skincare that is as gentle to our planet as it is to our skin is a challenge Selena is willing to tackle in everything we do.

I entered an identity indicating the logo and what you see by writing the name in a way that indicates luxury and calm, as well as the colors indicate the ingenuity and softness of the product and this was reflected in the packaging and everything was chosen with the utmost care until we were able to adopt everything and each of us was satisfied and the identity appeared in this way Unique and elegant