Nude Brand Creation Design Packaging and Williams Murray Hamm Brand Communication for Secret Speyside Collection of Rare Whiskies
Uncover the Secret: Nude Brand Creation Launches Designs for the Largest Ever Single Malt Collection
Chivas Brothers has just released its biggest Single Malt collection to date, with the launch of fifteen aged Single Malt Scotch whiskies from four seldom-seen, yet highly sought-after Speyside, Scotland distilleries.Nude Brand Creation partnered with Chivas Brothers to create packaging for this carefully curated selection of 18-30 year old whiskies that herald from four of Speyside’s most elusive distilleries. Each has its own rich and unique history for Single Malt fans to discover, including the vanished distillery of Caperdonich, the pioneering Longmorn distillery, the landmark Glen Keith distillery, and the remote Braes of Glenlivet distillery.The desirable fifteen-bottle collection consists of three rare Single Malts from each of Glen Keith, Longmorn and Braes of Glenlivet, together with three peated and three unpeated expressions from Caperdonich, which distilled its final Single Malt in 2002, before closing its doors and finally being taken down brick by brick in 2011.The Secret Speyside Collection is the first of its kind from Pernod Ricard-owned Chivas Brothers and will offer Single Malt connoisseurs the chance to uncover, sample and collect some of the hidden malts at the heart of the iconic Speyside region that have rarely been made available in the past.Ranging from $130 – $990 this outstanding collection of Malts took Nude Brand Creation on a journey to uncover Scotland’s rarest and most hidden gems, visiting the distilleries, exploring the archives and bringing to life the stories behind each of these undiscovered distilleries.Mike Parsonson, Partner at Nude Brand Creation said “Each malt within the collection is truly rare and completely unique – our packaging was inspired by the individuality and character of each distillery. We wanted to celebrate both the distinctive stories they all bring to the collection and showcase the incredible liquid each distillery offers.”Alan Winchester, a Chivas Brothers Scotch whisky icon with over 30 years of Speyside distilling experience, commented:“With centuries of rich whisky heritage against a jaw-dropping Scottish landscape, Speyside is the treasure chest of Scotch and brimming with untold stories. Curating the Collection has been a labour of love for the Chivas Brothers team; its contents have been hand-selected to help shine a light on some seldom-seen distilleries, their rare malts, and unique histories. Any whisky connoisseur will find something new in this world-class selection, which demonstrates the breadth of flavour and character that Speyside distilleries can achieve.”The Secret Speyside Collection will launch from July as a Global Travel Retail exclusive for one year, before rolling out into selected markets globally from summer 2020.
Williams Murray Hamm Harnesses Distinctive and Intricate Paisley Patterns for Secret Speyside Collection of Rare Whiskies
Branding agency Williams Murray Hamm is behind a striking and sophisticated, paisley-inspired brand identity for a new collection of rare and old single malts called the Secret Speyside Collection.
The 15 single malts in the collection have been distilled at four seldom-seen distilleries and all aged between 18 and 30 years old. Williams Murray Hamm’s brief was to create a brand world which would allow the full collection to be marketed as one, under the stewardship of Chivas Brothers, with each distillery also being treated as an individual.
Paisley was chosen as an inspiration to bring the story of each whisky to life because of its iconic place in Scottish heritage and the history it shares with the four different distilleries behind the collection.
The agency created five bespoke paisley patterns in collaboration with the artist Dan Funderburgh. One pattern represents the overall collection and there are four individual patterns for each of the distilleries featured. Each pattern integrates symbols and objects to tell the unique story of each distillery.
The Collection pattern uses a keyhole symbol to nod to the secret side of this collection, once hidden and now unlocked. All the designs pay homage to the craft and quality of the spirits themselves, with icons helping to support the storytelling.
Using a dark palette with elegant individual colour schemes from the individual distilleries, such as brass highlights, evokes the pleasures of a great whisky and the sense of discovery when tasting an old and precious single malt for the first time. The schemes include calm, restful places for eyes to land and an overall sense of richness and elegance. This gives Secret Speyside particularly strong stand out in the bustling, fluorescent-lit environment of airport duty free shops, where the collection is initially being launched.
Garrick Hamm, Creative Partner at Williams Murray Hamm said: “Secret Speyside collection has been curated for connoisseurs by connoisseurs. It aims to become one of the most desirable collections of rare and old single malts for ‘treasure hunters’. We created a brand world that heroes and honours these very special whiskies, bringing to life their stories in a way that captures whisky aficionados’ imagination and sense of discovery.”
Secret Speyside is being launched globally in duty free for the first year, to be followed by a retail roll out in 2020. The prices for a bottle range from $100 (£80) to $990 (£790). The brands are:
● Caperdonich – a vanished distillery
● Longmorn – the pioneering distillery
● Glen Keith – the landmark distillery
● Braes of Glenlivet – the remote distillery
Chivas Brothers’ launch of its own collection of precious aged single malts from unknown, undiscovered or even lost distilleries comes at a time when the malt category is experiencing sustained growth.
Distinct and rich in character, WMH’s paisley design provides the perfect backdrop for this handpicked selection of rare whiskies, crafted in limited releases for true connoisseurs.
- Design Agency: Nude Brand Creation Packaging Design Williams Murray Hamm Brand Communication
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Nude Brand Creation Design Packaging and Williams Murray Hamm Brand Communication for Secret Speyside Collection of Rare Whiskies
- Brand / Project Name: The Secret Speyside Collection
- External Design Credits: Alex Machin, Illustrator. Geoff Halpin, Typographer
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Product Brand Architecture
- Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
- Location: United Kingdom
- Market Country: Multiple Countries
- Market Region: Global
- Product Category: Spirits
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass, Pulp Paper