threebran – Graham’s The Family Dairy – Skyr
“Graham’s the Family Dairy wanted to expand their product range and launch their version of this Icelandic style yogurt. It’s a saturated market so a high impact and disruptive design was key.
Our creative solution was to focus on delivering a contemporary look and feel, rather than play off authentic provenance cues that many of the competitor brands were doing.
The resulting pack design features strong diagonal lines, which creates immediate stand out from competitors as their packaging design all lean towards horizontal lines and shapes. Bold colours and core flavour photography help consumers navigate the flavour options within the range, from vanilla to superberry, victoria plum to passion fruit.”