Sciencely Handmade (SH): Pioneering Sensory Design and ESG Integration

Sciencely Handmade (SH) is a Taiwanese brand dedicated to sensory design and Environmental, Social, and Governance (ESG) initiatives, aiming to seamlessly integrate environmental consciousness into daily life. Offering a diverse range of products and services, SH collaborates with stakeholders and specializes in ESG strategy. The brand assists businesses in their ESG transformation through education and sustainable branding solutions, fostering ESG awareness and culture. This positions SH as a pivotal player in Taiwan’s evolving ESG industry.

Challenges and Strategic Focus

As the corporate ESG experiential education market expands, SH faces challenges in business growth, brand promotion, and client retention. To gain more market share, SH focuses on:

1. Increased production
2. Expanding online and offline presence
3. Creating sensory consumer engagement
4. Implementing controlled purchasing scenarios

Experience design methodologies and service design thinking are introduced and iteratively implemented to maintain SH’s unique brand positioning and competitiveness.

Research Approach

To develop a comprehensive strategy, SH employs a three-fold synthesis approach:

1. Focused Group Discussions from design perspectives.
2. Focused Group Discussions from brand perspectives.
3. Expert Interviews: Gathering insights from diverse industries such as tourism, banking, art education, electric vehicles, and life insurance.

The goal is to pinpoint communication targets and market positioning for the SH brand. These insights shape the design principles for product and service development, as well as the strategy for the SH website UI/UX. This study establishes clear communication targets and core service offerings for the SH brand.

Innovative ESG Integration

SH presents a comprehensive and innovative approach to ESG integration, making it a strong contender in service design and sustainability design competitions. Key initiatives include:

1. ESG Product-Service Systems and Experience Modules: Tailored to various products and services.
2. Web-based SH Platform: Enhancing online presence and engagement.
3. Consumer Repurchase Mechanism: Designing a customer journey loop that rewards customers with points tied to biodiversity conservation, in line with the IUCN classifications of native Taiwanese plants. This enhances ESG awareness within client organizations.

Core Areas of Focus

SH focuses on three main areas to facilitate business operations and drive growth:

1. Sustainable Corporate Gifts
2. ESG Lifestyle Events
3. Customized ESG Consultation

These areas are supported by various design strategies, including a Customer Journey Loop that rewards customers and enhances ESG awareness.

Strategic ESG Consulting

Positioning itself as a strategic ESG consulting agency, SH engages businesses through visits and ESG events. SH offers two main empowerment approaches:

1. Intrinsic Empowerment: Educating and aligning employees with ESG goals through sustainable training and consensus camps.
2. Extrinsic Empowerment: Providing various ESG branding solutions, including sustainable corporate gifts and merchandise.

These services can be implemented independently or together, fostering a culture of sustainability and driving corporate ESG transformation.

Conclusion

Sciencely Handmade (SH) combines sensory design and ESG initiatives to create impactful and sustainable solutions. Through focused research, innovative strategies, and comprehensive service offerings, SH positions itself as a leader in the ESG industry, enhancing both brand value and client engagement.