Science of Him is a forward thinking e-commerce wellness platform that offers scientifically researched and tested products along with consultations so that men may live a better, more empowered life, free from insecurities and social taboos. Once we begin to understand the science of it all, why certain things happen, the science of the male body, and what we can do to prevent certain things, the road ahead seems much simpler.

NH1 Design was tasked with developing a brand name and crafting a unique identity, packaging and design language for Science of Him. From the nomenclature to the packaging, the purpose was to create a brand that truly resonates with the underlying issues men face, encouraging them to address them.

Right from the brand name, our strategy was to attach ourselves to the world of science. Because it is science that allows the brand to break stigma from the subjects  that surrouds  sexual wellness, baldness  and skin problems.

Brand DNA:
Brand Mission: To make men more confident by consistently treating their personal health problems through science.
Brand Vision: To create a world where men feel comfortable talking about their personal health problems.

Brand Values:
• Coolness in the way we shed our lab coats to talk in a human-like way.
• Approachable in the way we talk to men.
• Honest in the way we demystify certain problems.
• Innovative in the way we design our products.
• Intelligent in the way we pre-empt certain questions.
• Reliable because everything we do is backed by science.
• Knowledgable in the way we know our subject.
• Discreet because somethings are private by nature.

The Science of Him packaging is divided into 4 broad categories, each targeting a specific problem area: Hair, Skin, Vitality and Wellness.

For clear distinction, we devised a colour palette, and an added layer of scribble type product names, icons and catchphrases customised for each category.