Schackbräde is a collection of chess games created by fagerström with the aim of exploring the relationship between design and chess, two disciplines that have many elements in common, such as creativity, beauty, strategy, balance, harmony, movement, spatial projection, art, or even the grid. Schackbräde, which means chessboard in Swedish, seeks to promote interest in chess through design.
Taking as a basis the algebraic notation of chess movements and the main data of each game, such as the year, the place, the players or the type of opening, we have created a series of posters in which the central element is a single movement, highlighting the squares on the chessboard through which a certain piece moved. The idea is to point out one of the key moments of each game, inviting the viewer to discover which movement it corresponds to and why it was important in the development of the game.
Schackbräde includes games in which the key movements were made by different pieces, from the pawn to the king, and which took place in different areas of the board, with the aim of representing the almost infinite possibilities of this game.
This first batch shows 16 games played by some of the best international grandmasters throughout the 20th century, specifically between 1907 and 1999, which took place in 14 cities in 11 countries.
The posters were sent to the main schools and chess clubs in the town so that they can be displayed on their facilities or given as gifts to their own students and members.
- Agency/Creative: fagerström
- Article Title: Schackbräde Chess Poster Collection Designed Fagerström
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Madrid
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, Concept Art, Copywriting, Design, Graphic Design, Poster Design, T-Shirt Design, Textile Design
- Industry: Entertainment
- Keywords: chess, checkmate, poster, poster design, brand, games, visual identity, naming, classic
Creative Director: Puli Arancibia
Strategy Director: Joaquu00edn Pinochet