Melatta is a company created to develop cheerful and colorful products. Her owner is a Chef that always dreamt to develop her signature products. New flavors with textures and colors. Products she imagined with healthy components and delicious flavors. Natural, rich and indulgent products.
The brand’s motto is “spread the difference” and with this they have taken their products to another level. It is an honest and inclusive brand. Cheerful and empathetic.
At the beginning, the products were marketed in Colombia but soon they began production in the United States. A big challenge because of its a highly competitive market not only in products but also in branding and design.
Their first launch in this market was their line of Jams. This with product they understood the market and found a opportunity in the Vegan world. So they develop their Vegan Yogurt line, V-gurt. Yogurts with different mixes. They wanted to differentiate themselves from traditional brands with strong designs that convey something of Colombia. Let her free, transformative, joyful and inclusive spirit be felt.
As a reference we use the colors of Colombian nature and urban graffiti art. We wanted to make a strong and cheerful design. That will attract the attention of consumers.
The target audience is young people who are looking for new products that offer them something special. In this case, a vegan product that feels far from the big food industries.
We developed three flavors: Mixed Berries Flavor in which the purple background color was used and paper cut figures were used for graphic elements. With strong colors. This is accompanied by the traditional crocodile found in the siénagas of Colombia.
Unsweetened Flavor with blue background color, with the use of colorful birds and Mango Flavor with flamingos.
The line complements the traditional line of jam products and gives a modern and unique touch to this new development.
- Agency/Creative: scd
- Article Title: SCD Creates a New Packaging Range for Melatta Inc.
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Miami
- Market Region: North America
- Project Deliverables: Packaging Design
- Format: Jar
- Substrate: Glass Jar, Pulp Paper
- Industry: Food/Beverage
- Keywords: Packaging Design, Branding, Graphic Design
Creative Director: Natalia Delgadillo