Scarpantoni, a renowned winery in McLaren Vale, has recently announced the expansion of their portfolio with the revitalization of their entry-level wines, the McLaren Vale Series. This move is aimed at paying homage to the winery’s sprawling vineyards and cellar door, allowing Scarpantoni to showcase their authentic and significant assets.

The new labels feature a contemporary representation of the cellar door and vineyards, set against the iconic McLaren Vale region. To ensure brand consistency, the illustrative style used was complementary to the illustrations seen on their renowned School Block labels. The labels are encased in an arched finish, which reflects the cellar door’s Italianate frontage, further highlighting their Italian roots and lending a touch of indefinability to the overall package.

However, the new packaging is not just a cosmetic change; it is a reflection of Scarpantoni’s ongoing dedication to their craft. By showcasing their wines in a more modern and engaging manner, the winery is inviting new customers of all ages to appreciate their exceptional wines.

Scarpantoni has been producing wines for over 50 years, and their commitment to quality is evident in every bottle. The McLaren Vale Series is no exception, with each wine carefully crafted to showcase the region’s unique terroir. The range includes 6 wine varietals, each with their own identifiable colour palette.

Overall, the McLaren Vale Series is a key addition to Scarpantoni’s portfolio, and the new packaging is a testament to their continued dedication to excellence. By paying tribute to their cellar door and vineyards, Scarpantoni is showcasing the heart and soul of their brand while inviting new customers to discover their exceptional wines.