Scarlet is a provocative brand of press-on nails, designed to empower individuals to express their boldest selves. Each collection is a fusion of artistic creativity and fearless self-expression, tailored for those who challenge norms and embrace their unique identity. Scarlet nails are not just accessories—they are powerful statements, crafted to stand out in any setting, from casual chic to avant-garde fashion moments.

The brand name Scarlet evokes a sense of passion, intensity, and audacity, deeply rooted in the rich symbolism of the eponymous colour. Scarlet is a colour associated with power, rebellion, and a desire to leave a lasting impression. The brand’s essence represents a commitment to standing apart from the ordinary, and a bold declaration of self-worth.

The visual identity of Scarlet is a seamless blend of elegance, drama, and mystery. Inspired by gothic and aristocratic aesthetics, the design language employs sharp, intricate shapes, a bold contrast of red and black, and striking textures, all of which reflect the brand’s fearless, avant-garde spirit. The brand typography conveys Scarlet’s duality — it’s a delicate balance of gothic glamour and contemporary sophistication. A serif font, reminiscent of medieval strength, is paired with sleek, minimalist sans-serif typeface, grounding the brand in a bold, modern context while nodding to historical elegance.

The colour palette enhances the brand’s provocative allure and its vision. The primary tones of deep scarlet red, paired with monochrome blacks and whites, deliver a striking visual experience that commands attention. The interplay of these colours intensifies the brand’s essence—evoking drama, luxury, and mystery, while maintaining a clean, refined aesthetic.