“Dugg DUGG is a new series of frozen yoghurt and fruit sorbets made by the traditional Norwegian icecream supplier Hennig-Olsen.We wanted to bring the easygoing freshness associatedwith Frozen Yoghurt into the supermarket fridges, and focusing on the taste. The Dugg-logo was introduced as a separate brand in order to create its own connection in the costumer mindset, but still securing the link to the well known mother brand. ”
CREDIT
- Agency/Creative: Scandinavian Design Group,Nina Helland Sortland,Ingvil Marstein
- Article Title: Scandinavian Design Group,Nina Helland Sortland,Ingvil Marstein – DUGG frozen yoghurt and fruit sorbet
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
