Brand new packaging created for Saxx’s Fall 2021 baselayer program. The package was completely re-imagined with a box system designed for durability & functionality. Some key highlights include:
A windowless design. This reduces plastic use while ensuring the structural integrity of the box. > Two big side doors to give customers easy access to the garment. > Double-walled reinforcements at key areas for additional structural integrity. 3 box sizes only to accommodate 4 different garment types, sizes range: S to XXL. > A simplified hook construction which reduces additional material and features a pull-tab for detachment when discarding.
The new visual design highlights the differences between the lightweight and mid-weight garments and introduces many visual cues not found on SAXX’s other packaging. Key highlights include: A large area on the front of the packaging is printed with the fun patterns of the garment to help with selection, Warmth indicator for quick identification of garment weight, Full program guide for additional silhouettes availability & end-use and Icons for quick scan of the numerous technical features.
With the combination of an updated structure and graphics, the new packaging differentiates itself from the under garment product category. To accommodate various display options, the box is designed to be hung, but can also sit. Product information can also be found on all sides of the packaging to provide customers with a pain-free shopping experience.
- Agency/Creative: Andrew Zo Packaging Design
- Article Title: Saxx Baselayer Packaging Design by Andrew Zo
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Vancouver
- Market Region: Global
- Project Deliverables: Packaging Design, Packaging Guidelines
- Format: Box
- Substrate: Pulp Paper
- Industry: Fashion
- Keywords: underwear, baselayer
Structural Design: Andrew Zo
Graphic Design: Andrew Zo
Packaging Development: Andrew Zo