At Savvy, we didn’t just take on THISCLOSE – we plunged headfirst into it. From naming to strategy to branding, we went all in. THISCLOSE isn’t just a brand; it’s Paradigma Group’s audacious vision brought to life.

The challenge? Crafting a name and brand for exclusive culinary moments in secret locations: think hidden museums, secret gardens, secluded beaches, and private art galleries. Our mission was to blend these stunning, undisclosed settings with top-tier gastronomy, creating an exploration of flavors and unforgettable moments for food lovers.

THISCLOSE – Wandering Through Taste

Each THISCLOSE event is a tantalizing dive into the extraordinary. It’s an invitation to explore, unlock secrets, and break away from the mundane dining experience. The name, THISCLOSE, cleverly hints at “disclose” – suggesting secrets revealed and experiences unveiled. It’s about bringing people this close to an exceptional, hidden world.

Our logo – a door lock meets maze – teases what’s inside, sparking curiosity and guiding your senses on a thrilling adventure. Every asset is meticulously designed to slowly peel back the layers of the event, progressively revealing the secret locations and unique concepts. It’s about the journey, the anticipation, the excitement.

Our branding strategy for THISCLOSE hinges on the interplay of secrecy and revelation. The visual identity and communication materials are designed to build intrigue and anticipation, reflecting the essence of hidden culinary adventures. Each touchpoint, from invitations to event decor, is crafted to enhance the sense of mystery and exclusivity.

At Savvy, we ensured that every element of THISCLOSE’s branding captures the essence of discovering the extraordinary in the unknown. The cohesive design language, combined with a strategic rollout, positions THISCLOSE as the ultimate destination for those seeking unique and memorable dining experiences. By progressively revealing the event’s details, we create a narrative that keeps the audience engaged and excited, embodying the spirit of exploration and discovery that defines THISCLOSE.