Sauv is a canned wine company that emerged to transform and modernize the wine consumption experience. The company’s goal is to make the experience more unpretentious, modern & practical, in addition to reaching a younger audience.
The project consisted of redesigning the labels, considering the essence of the brand and the pre-established visual identity.
We developed a system of vibrant colors, prints and illustrations that relate to the flavors. The illustrations present scenes and actions that are part of the daily life of the consumer public, generating greater identification and connection. In addition, the style of the illustrations seeks to follow and harmonize with the format of the brand, which was a great challenge.
Sauv is the right way to simplify and popularize wine consumption among young people, which is why the labels need to transmit all this vibe and essence.
The colors were chosen to harmonize with each flavor and be extremely attractive on the shelf, differentiating itself from other companies in the segment that usually use pastel tones.
The illustrations represent everyday scenes of the target audience who love to take selfies, use social media, listen to music, go to the beach, drink wine, etc.; our goal was to demonstrate that Sauv fits perfectly into these routines, after all, your favorite wine is now just a can away. The print was developed from the shapes of each character’s hair, complementing the brand’s universe.
The labels transmit a jovial, modern and unpretentious vibe, attracting the public’s attention, differentiating themselves from the competition and presenting Sauv to the market in a memorable way.
- Agency/Creative: Sabrina Sanalles
- Article Title: Sauv Canned Wine Packaging Design and Illustrations
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Rio de Janeiro
- Market Region: South America
- Project Deliverables: Art Direction, Illustration, Packaging Design
- Format: Can
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: Packaging, Can, Illustration, Canned Wine, Wine, Label
Creative Designer and Illustrator: Sabrina Sanalles