Brand Overview
Saud is a Kuwaiti lawyer with more than ten years of experience in legal practice and legal consultancy His professional journey is built on firmness in stance clarity in argument and precision in case analysis which has positioned him as a trusted legal reference for complex legal matters His professional identity reflects a legal character that combines decisiveness balance and the ability to make well founded decisions based on clear evidence and strong legal reasoning

Visual Identity Concept
The visual identity is derived from translating the core values of the legal profession into a contemporary visual system based on geometric abstraction and intelligent simplicity The identity is designed to be clear powerful and free from unnecessary ornamentation reflecting the nature of legal work rooted in logic and proof while giving the brand a confident presence adaptable across multiple platforms

Logo Construction Explanation
The name Saud was deconstructed into its core Arabic letters and transformed into abstract geometric elements each carrying an independent conceptual meaning The Arabic letter “س” forms the structural foundation of the logo representing intellectual initiation and personal identity The Arabic letter “ع” reflects analytical depth and legal insight through its internal structures and carefully considered negative spaces The Arabic letter “و” functions as an element of connection and balance symbolizing justice as the link between opposing parties while the Arabic letter “د” embodies legal decisiveness and the strength of final judgment when resolving cases

Scale of Justice and Final Form
When these elements are combined into a single composition the logo visually divides into two equal masses forming a direct reference to the two pans of the Scale of Justice expressing equality and complete neutrality At the same time the final form can be read as the letter S the first letter of the name Saud in English which gives the logo a global dimension without abandoning its Arabic roots making the symbol locally meaningful and internationally communicative

Color Significance
Yellow was selected as the primary color of the identity to symbolize legal stability strength of argument and clarity of evidence It represents light that reveals truth and certainty that leaves no room for doubt while providing the brand with a bold and distinctive visual presence that departs from traditional legal color palettes without compromising seriousness and authority
Visual Language and Overall Tone
The identity relies on a strict and structured visual language based on balance precision in spacing and proportional systems with minimal and intentional use of visual elements This approach reflects legal discipline enhances memorability and ensures consistency across all applications from print materials to digital platforms

Design Outcome
The result is a contemporary legal identity that merges simplicity with depth expressing the character of a confident lawyer driven by logic and evidence It presents a renewed visual model for legal practice in the region conveying professionalism justice and balance through a single intelligent and enduring mark.