Satori Consult is a consulting company for companies and large corporations, which seek assistance in solving development problems, goals, failure in internal communication, inefficient marketing, among others.
As the main objective of Satori Consult is to bring results to the companies, whatever the service provided, it was essential to contain in the visual identity as a whole, the clarity of this objective, that is, to transform this concept into a palpable and efficient visual, of the communication point of view.
Starting from this objective, and also based on the pillars of the brand, which are: strategy, integration, connection, organization, transformation and innovation, the researched and used reference for the conceptualization in the creation of the logo, was the architecture of the Bauhaus School, dominated by straight, simple lines and geometric shapes.
For the logo, it was chosen to use the geometric shape “ellipse” that brings the idea of continuity, infinite cycle. The reason behind the choice of this geometric shape is in its application to the company’s concept: for simple and complex problems, the solution always seeks to simplify, make it easier, transform for the better, just like Satori Consult.
The symbol created is formed by a perfect ellipse and two other incomplete pieces of ellipses. it starts with the smallest piece, followed by the ellipse divided exactly in half, which together symbolize a “C” for Consult.
Finally, the entire ellipse completes the acronym “CO”, again, for Consult, but also for: company, cooperation and cowork, terms that continue to translate the essence of the company. The “O” also means a solution, a complete job, an efficient result after a whole process of work and evolution.
- Agency/Creative: Matheus Ferreira
- Article Title: Satori Consult Brand and Visual Identity by Matheus Ferreira
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Lençóis Paulista
- Market Region: South America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Branding, Graphic Design
- Industry: Technology
- Keywords: Visual ID, Consult, Branding
Art Director: Matheus Ferreira