What’s Band? Band is a global educational brand. It’s all about bringing together like-minded individuals who work with text and words: professionals, aspiring writers, copywriters, and anyone eager to unleash their creative potential through words.

What’s the challenge?
The brand evolved from a school with a few courses into a vast ecosystem, including educational courses, podcasts, lectures with renowned writers, a YouTube channel, magazines featuring the best works of students, and much more. Our task was to create a new identity system that aligned with the brand’s grown ambitions. The main challenge was that, by the time of rebranding, a large amount of visual material had been created in different visual styles, and we needed to bring it all together.

Solution
Band’s mission is not only to teach the basics of the profession but also to be a place of attraction for anyone working with words. Here, young authors can find opportunities to collaborate with established writers and publishers. It’s a place where new talents are nurtured, given a platform for their creativity, charged up, and supported. Thus, the positioning of brand: «BAND –
a place of creative power».

Brand System
The logo is based on a simple image of two books stacked on top of each other. Books create a shape of window. Through this window we see the worlds that authors create. Through it, like through a portal, creative energy comes to us. Inside this place, people united by common ideas meet and new images are born. This window can be flexible, adapt to different creative styles and different media. It brings everyone together. Window graphics create a basic grid that can change depending on the task.
Typography, color, illustration Despite being primarily a digital brand, we wanted to maintain the mood associated with reading a classic paper book. Hence, slightly muted colors, as if taken from the shelf of classic books, were chosen. For accents, we selected the Kazimir typeface, an antique font combining traditional and modern elements. Both hand-drawn images and photos can serve as illustrations.

Physical media
Despite digital origin, we wanted to create a range of media that would accompany all Band-members members in real life. They should support creative impulses and inspire new feats.