D´Anita is a traditional brand of handmade cookies from Santa Catarina, Brazil. Well known for the use of natural ingredients and for its great product quality. After the first design for traditional handmade D’Anita cookies, the brand expanded its product portfolio with the new line “whole handmade cookies”. For this new line, the design seeks a balance between natural and taste. The use of kraft texture and icons highlighting the main product characteristics show its “natural” side, and the graphic elements and color, associated with typography make an easy identification and bring back the D’Anita artisanal identity looking. The result is a design that preserves the “handmade taste” with an integral touch.
CREDIT
- Agency/Creative: RPD Design
- Article Title: Santa Catarina Whole Cookies Brand and Packaging Design by RPD Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
