Santa Almagia is not merely a mezcal; it is an ancestral masterpiece, a spirit that transcends the boundaries of time and craftsmanship. Forged through a poetic process steeped in tradition, it embodies the heart and soul of Oaxaca’s mezcal-making heritage. Every drop of Santa Almagia is a testament to the profound connection between nature, art, and ancestral wisdom, a spirit unyielding to the passage of time. Crafted in the historic town of Santa Catarina Minas under the meticulous guidance of maestro mezcalero Luis Arellanes, this mezcal is more than a beverage; it is a story, a legacy, and a celebration of authenticity.
The journey of Santa Almagia begins with the agave, the heart of mezcal. These are not just any agaves but unique wild varieties that require years—even decades—to reach full maturity. The wild agaves used in Santa Almagia reflect the natural biodiversity of Oaxaca’s rugged landscapes, where they grow undisturbed, absorbing the essence of their environment. This patience, this reverence for time, is the foundation of Santa Almagia. Each agave carries with it the story of the land, the rain, the sun, and the care of those who nurture it. When the agaves finally reach maturity, they are carefully selected and harvested, a process that marks the beginning of their transformation into one of the world’s most exceptional mezcals.
Central to the crafting of Santa Almagia is the traditional method of earth-pit roasting. This ancient technique involves burying the harvested agave hearts, or piñas, in an earthen pit lined with hot stones. Covered with earth, this process imparts the signature smoky flavor that distinguishes mezcal from other spirits. The roasting is not rushed; it takes days, during which the heat and smoke work together to caramelize the natural sugars of the agave, creating a complex depth of flavor. This slow, deliberate process mirrors the unhurried rhythm of life in Santa Catarina Minas, where traditions are not hurried but savored, preserved, and perfected over generations.
Once roasted, the agave piñas are hand-milled using oak mallets. This labor-intensive process is a striking contrast to the industrial methods employed by many modern spirit producers. Yet, it is this very commitment to manual craftsmanship that gives Santa Almagia its unique character. The act of hand-milling is an art form in itself, requiring both skill and patience. It allows for an intimate connection with the raw material, ensuring that every fiber of the roasted agave is prepared for fermentation.
Fermentation is where the magic of mezcal truly comes alive. For Santa Almagia, this process takes place in open sabino wood vats, where the roasted agave fibers are combined with natural spring water. The environment plays a pivotal role here, as wild yeast from the surrounding air initiates fermentation. This natural and unhurried process can take weeks, during which the flavors of the agave deepen and evolve. The use of sabino wood vats, a practice rooted in tradition, further enhances the complexity of the mezcal, adding subtle woody and earthy notes that are impossible to replicate in modern, controlled environments.
The final step in the crafting of Santa Almagia is double distillation in clay pots, a hallmark of traditional mezcal production in Santa Catarina Minas. Clay pot distillation is a meticulous process that requires unparalleled expertise and attention to detail. Unlike metal stills, clay pots impart unique mineral and earthy qualities to the spirit, creating a flavor profile that is both distinctive and deeply rooted in tradition. The result is a mezcal that is as complex as it is smooth, with layers of flavor that reveal themselves with every sip. With an alcohol content of 50% Alc. Vol, Santa Almagia is bold yet refined, a true reflection of the mastery and dedication that go into its creation.
Every element of Santa Almagia’s production is a celebration of the time-honored traditions of mezcal. But the artistry does not stop with the liquid; it extends to the bottle itself. Each sculpted bottle is a work of art, designed to reflect the profound connection between natural elements and ancestral craftsmanship. With its organic shapes and unique facets, the bottle evokes the movement of fire, the fluidity of the distillation process, and the cultural richness of Oaxaca. It is more than a container; it is a vessel that encapsulates the essence of this exceptional mezcal. The design pays homage to the artistry of mezcal-making, serving as a tangible reminder of the time, patience, and passion that bring Santa Almagia to life.
Each bottle of Santa Almagia is signed and numbered by the maestro mezcalero, Luis Arellanes, a gesture that underscores the personal dedication and pride that go into every batch. This signature is not just a mark of authenticity but a tribute to the enduring legacy of mezcal. It is a reminder that mezcal is not simply a product but a cultural treasure, a liquid jewel that carries with it the history and spirit of Oaxaca. The numbering of each bottle adds a layer of exclusivity, making every purchase a moment of connection between the mezcalero and the person who will enjoy the mezcal.
Santa Almagia is more than a drink; it is an experience, a journey through the senses that connects the past with the present. Each sip tells a story, revealing the intricate interplay of flavors that arise from the wild agaves, the earth-pit roasting, the hand-milling, the natural fermentation, and the clay pot distillation. Smoky, earthy, and complex, Santa Almagia invites you to slow down, to savor, and to connect with the ancient traditions that have shaped this extraordinary spirit.
The cultural significance of mezcal cannot be overstated. In Oaxaca, mezcal is more than a beverage; it is a way of life, a symbol of community, and a bridge between generations. Santa Almagia embodies this cultural richness, serving as a testament to the resilience and creativity of the people who produce it. The production of mezcal is a communal effort, involving not just the maestro mezcalero but also the farmers who cultivate the agaves, the artisans who craft the bottles, and the families who pass down their knowledge and traditions. When you drink Santa Almagia, you are not just enjoying a spirit; you are partaking in a legacy that spans centuries.
In an era where mass production and convenience often take precedence over quality and tradition, Santa Almagia stands as a beacon of authenticity. It is a reminder of the beauty of craftsmanship, the value of patience, and the importance of preserving cultural heritage. Every aspect of Santa Almagia, from the wild agaves to the clay pot distillation to the sculpted bottles, is a celebration of the artistry and dedication that define mezcal. It is a spirit that invites you to appreciate the journey, to honor the past, and to celebrate the enduring legacy of Oaxaca’s mezcaleros.
The enduring appeal of Santa Almagia lies in its ability to transcend the ordinary. It is not just a mezcal but a work of art, a liquid time capsule that captures the essence of Oaxaca’s landscapes, traditions, and people. Its bold flavors, rich history, and stunning presentation make it a mezcal like no other. Whether you are a seasoned mezcal enthusiast or a curious newcomer, Santa Almagia offers an unparalleled experience that will leave a lasting impression.
In conclusion, Santa Almagia is a mezcal that defies expectations and elevates the craft to new heights. It is a spirit forged through patience, dedication, and a deep respect for tradition. From the wild agaves that take decades to mature to the clay pot distillation that imparts unparalleled complexity, every step of the process is a testament to the artistry of mezcal-making. The sculpted bottles, each a unique work of art, serve as a fitting tribute to the exceptional liquid they contain. Santa Almagia is more than a mezcal; it is a celebration of Oaxaca’s cultural heritage, a legacy in liquid form, and a reminder of the enduring power of tradition. With every sip, you are transported to the heart of Oaxaca, where the spirit of mezcal lives on, undiminished by time.
CREDIT
- Agency/Creative: Hi Estudio Multidisciplinario
- Article Title: Santa Almagia: A Mezcal Reimagined with Hi Estudio Multidisciplinario’s Expertise
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: Hi Estudio Multidisciplinario
- Market Region: Global
- Project Deliverables: 3D Design, 3D Modelling, Art Direction, Brand Creation, Brand Design, Design, Graphic Design, Label Design, Packaging Design, Set Design
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: hiestudio, hi, branding, designstudio, tepatitlan, mezcal, spirits
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Credits:
Designer: Hi Estudio Multidisciplinario