Sanint Nature is a venture led by Alejandra Sanint situated in Pereira, Colombia. Her aim is to share the paradise she resides in, exemplified by Hacienda Maracay, an official stop on the Central Andes birdwatching route established by the Audubon Society. She has curated four adventures on authentic farm estates for those seeking a pleasant and comfortable experience in the heart of the Central Mountain Range of Colombia.

I collaborated with Alejandra on the logo design. She already possessed a version and wished to retain something familiar for those familiar with the old logo. Consequently, I designed custom letter forms with the intent of achieving a balance between luxury and warmth. For the icon, I sketched three triangles symbolising the three mountains of the Colombian mountain range, and at their intersection, I discovered an angel: the spirit of the mountain range, as the slogan suggests.

The colours are direct and fitting for an adventure brand, capturing the essence of “El eje cafetero.” The central branding element for Sanint Nature is the digital brochure. We dedicated a significant amount of time and effort to this communication asset because it’s the one that all travellers inquire about. We aimed for something impactful yet elegant, expressing the tropical luxury of the adventures. We incorporated a very modern and bold typography for the headlines, coupled with watercolour illustrations to meet the communication objectives. For the photo gallery, I drew inspiration from the typical windows of the culture, characterised by strong lines and bold colours.