“The Hendersons range from the Kent cider company offers more adventurous flavours to the core range. Previous designs eluded to a Victorian age and we really expanded on this idea.
Each variant is inspired by a different Victorian poster style. The toffee apple takes inspiration from old circus posters, the Elderflower is inspired by botanical book plates and the Spiced cider models itself on Victorian elixirs.”
“The detail was carried around to the back of pack, even the barcodes were individually styled to suit each variant. The Final designs use a very simple colour palette, printed on a metallic substrate with matt laminate finish.
To achieve the authentic look we desired we leafed through old victorian reference books and sourced vintage packaging. It was from this point that we were able to start sketching out initial thoughts.”
CREDIT
- Agency/Creative: Sand Creative
- Article Title: Sand Creative – Henderson’s Cider Redesign
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass
