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Sand Creative – Cyrano Armagnac

Sand Creative – Cyrano Armagnac

“Cyrano de Bergerac is a famous French play written in 1897 by Edmond Rostand and is based on the real life character from 17th century France.

Cyrano is a soldier and a poet who is in love with Roxane but he is too ashamed to admit it because of his big nose. When a fellow cadet, Christian, falls for Roxane, Cyrano writes love letters signed with Christians name and Roxane doesn’t realise that it’s Cyrano’s words she falls for.

This Legend inspired the creation of 3 Armagnacs. The first two are 25 and 50 year old fine blends. They are complex, with a real depth of character, much like the man himself.

The third, Cyrano Roxane, is a clear, fruity and fresh Armagnac, positioned as a distinctly separate offering to the aged Armagnacs and perfect for the bartender’s cocktail armoury of spirits.”

 

CREDIT

  • Agency/Creative: Sand Creative
  • Article Title: Sand Creative – Cyrano Armagnac
  • Project Type: Packaging
  • Format: Bottle
  • Substrate: Glass, Pulp Paper

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