Fido Dido is Back to Refresh Boredom: 7up and Sancho BBDO have bring back an old friend to refresh boredom during the isolation. This time, Fido Dido returns in a ball form and promo to reminding us to stay fresh with a 7up and a little of imagination. For this digital campaign Fido Dido represented different stories through influencers and own content to tell us the all situations and moments that we can share with him.
CREDIT
- Agency/Creative: Sancho BBDO
- Article Title: Sancho BBDO Bring back Fido Dido to Refresh Lock Down Boredom Via a Digital Campaign
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Colombia
- Market Region: South America
- Project Deliverables: Brand Experience, Brand Identity, Brand Strategy, Branding, Photography, Tone of Voice
- Industry: Food/Beverage
- Keywords: 7Up, Refreshes, Fido, Imagination, Brand, Refresh, Friend, Home
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
