In a world full of creativity, a group of talented graphic designers from different fields of design came together to form a wonderful volunteer group whose mission was simple yet profound – to offer each other’s expertise, provide assistance with their designs and acquire new skills. The team was inspired by the essence of their goal. The team’s name is “Sanad”, which means “Sanad” in Arabic to Support each other.
It embodied their belief that every individual has the power to uplift others and create a collective force of creativity that knows no bounds. With this philosophy at their core, the Sanad team embarked on a journey towards creativity and inspiring others after them.
The logotype has desgined and manipulated in way show 3 principles the person who is passionate, the team holding the sun upon their hands and the sun which refer to new day or new hope, that’s what i wanted to convey in this logo of feeling and looking, also Sanad it’s in Arabic Language because it’s targeting the designers of the Middle East, crafted it in way represents message of the team which symbolize to new day, hope, and grant assistance and help for who need them. The logotype is translated in shape that symbolized all that meanings and in curvy way to shows the friendliness and approachability.
i used colors that represent the team message and their values, Purple, the hue of boundless creativity ,Orange, like a burst of enthusiasm, Pink, soft and compassionate, embodied their mission of support.
Red, bold and determined, spoke of their passion
Beige, embodied a sense of balance and stability
Black, timeless and mysterious, symbolized their reliability
- Agency/Creative: Mohammad Alalwi
- Article Title: Sanad Brand Identity
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Oman
- Agency/Creative City: Salalah
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Identity, Branding, Design, Graphic Design, Logo Design, Typography
- Industry: Non-Profit
- Keywords: logo, branding, brand identity, logo design, logos, wordmark, minimal, logotype, brand
Graphic Designer: Mohammad Alalwi