Istanbul Design Factory was founded in 2014 by Mehmet Emre Arslan and Ersin Pamuksüzer. The firm operates architectural and interior architectural design projects. Our approach to design is based on in-depth research on the design problem and coming up with a holistic solution, working with the client and other disciplines.

We designed unique and comprehensive visual brand identity to keep brand values same as much as every field. Our design approach was about the build minimal and responsive layouts to provide consistency and reflect the details of brands architectural projects. Also we developed the plus (+) symbol to give a brand privelege look and also new catchy symbol to make brand feel more memorable in sector.

A key feature of the brand identity is the plus (+) symbol, which was carefully designed to serve multiple purposes. This element not only acts as a visual signature but also represents growth, connection, and innovation—values that resonate strongly with an architectural firm. The plus symbol enhances brand recognition while providing an adaptable component that can be seamlessly integrated into different design applications.

Our primary goal was to craft a visual identity that embodies both minimalism and dynamism—two fundamental principles that align with contemporary architectural trends. We believe that a brand’s identity should seamlessly communicate its values without unnecessary complexity. Therefore, we embraced a clean, structured, and highly adaptable design language that allows the brand to maintain a strong yet flexible presence across multiple platforms.

Additionally, the brand’s dynamic layouts allow for effortless customization, making it easy to integrate new content while preserving a consistent look and feel. This fluid approach guarantees that the brand remains relevant and engaging as it expands into new ventures.