A place where many people gather, but only a few share the same journey with you on the train of life. The tavern is designed with the setting of an old train station, featuring an iconic train as the focal point. The tables, chairs, and décor are styled in a retro fashion. The pub’s culture aims to emulate the vibe of a street-side eatery, serving simple and affordable dishes, with a recreated ambiance that takes you back to the years before the 1980s.
The concept draws inspiration from the railway tracks where trains traverse their journeys. The letter “A” in the brand name is reimagined as two parallel steel rails, with the railway sleepers omitted to ensure clarity and strong recognition. The circumflex accent on the letter “” is artfully transformed into a metaphorical station—representing the stops where trains welcome or bid farewell to passengers along the way. It symbolizes the vibrant gatherings and the sense of connection that the brand aspires to foster.
CREDIT
- Agency/Creative: Cania Agency
- Article Title: San Ga Visual Identity Design by Cania Agency
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Danang City
- Market Region: Asia
- Project Deliverables: Brand Identity, Branding
- Industry: Food/Beverage
- Keywords: brand identity, visual identity, branding, logo design
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Credits:
Brand Designer: Tin Bui
Creative Director: Duy Phan
Photographer: Nhu Phan
