In this project I have developed Samily, a ritual in child care with prebiotics and composed of a shower gel, a body milk and eau de cologne. This ritual is inspired by familiar care, those intimate family moments we share with our children when we bath them, when we smooth lotion on their skin, when we perfume them…Those moments in which we seal ties, we have fun with family and in which we are calm. We are calm by taking one more step in our learning from being parents. That is why we have created our own family of products, that family will be with you during those intimate moments.
The design of the geometry of its bottles reflects the creation of a family environment in which everyone takes care of everyone.
The geometry, the modelling of bottles and expressions of their faces, take us to remember family times. The order of products during the ritual varies according to sizes, shapes and “ages” of our characters: starting from the youngest to the oldest. Its curved shapes express the delicacy and softness that the care of the little ones requires.
The patter involves the product like a barrier of holographic ink, representing the innovation of prebiotic formula and protective function.
All our characters are recorded in our pack, so that the ritual does not lose its personality and that emotional connection that it establishes with the consumer.
Samily is the family that will help you to care the ones you love the most. A family that will accompany you in family moments.
CREDIT
- Agency/Creative: Juana Mari Sarabia Ciller
- Article Title: Samily Student Packaging Design Concept
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Spain
- Agency/Creative City: Murcia
- Market Region: Europe
- Project Deliverables: Graphic Design, Packaging Design
- Format: Bottle, Box
- Substrate: Plastic, Pulp Carton
- Industry: Health Care
- Keywords: Samily
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Credits:
Graphic Designer and Art Director: Juana Mari Sarabia