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Sâmburel Artisanal Jam Packaging by Alexandra Necula

Sâmburel Artisanal Jam Packaging by Alexandra Necula

Sâmburel is a family artisan jam brand, located in Sâmburesti village, Romania. Their jams are made from 100% organic fruits grown on the owners’ farm. In Romanian “sâmburel” means “little kernel”.

The concept behind the logo was a custom hand-lettered wordmark with a “jelly” feeling, emulating the texture and flow of jams and marmalades. The logo is complemented by a traditional, friendly packaging to convey coziness and awaken the familiar taste of homemade jams.

CREDIT

  • Agency/Creative: Alexandra Necula Design
  • Article Title: Sâmburel Artisanal Jam Packaging by Alexandra Necula
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Romania
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Packaging Design, Research
  • Format: Jar, Wrap
  • Substrate: Glass Jar

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