Sâmburel is a family artisan jam brand, located in Sâmburesti village, Romania. Their jams are made from 100% organic fruits grown on the owners’ farm. In Romanian “sâmburel” means “little kernel”.
The concept behind the logo was a custom hand-lettered wordmark with a “jelly” feeling, emulating the texture and flow of jams and marmalades. The logo is complemented by a traditional, friendly packaging to convey coziness and awaken the familiar taste of homemade jams.
CREDIT
- Agency/Creative: Alexandra Necula Design
- Article Title: Sâmburel Artisanal Jam Packaging by Alexandra Necula
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Packaging Design, Research
- Format: Jar, Wrap
- Substrate: Glass Jar
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
