In Colombia, rum is a drink intertwined with its history, slavery, independence struggles, economic development and the musical joy that characterizes the Latin world.
There were many small and even medium-sized peasant sugar mills, where the work was familiar or had the support of salaried laborers. By ancestral habit the conqueror craved wine and his jugs were never in short supply. With the conquest consolidated, wine was introduced along the Colombian coasts, not only for its quality but also due to a policy of protectionism of Spanish production, a measure that went to extremes to prohibit the elaboration of grape musts, and also olive oil in New Granada. Only the rich could indulge in savoring overseas wines, the rest with chicha, fermented guarapo or brandy. The fact is that in various Indian countries, depending on the weather of the region or the custom of the tribe, chichas of corn, yucca, pineapple, plantains and bananas were always consumed; the natives and their mestizo descendants persevered in their attachment to these concoctions, the process of which they perfected by adding cane juice to strengthen the flavour and accelerate fermentation.
CREDIT
- Agency/Creative: Oveja & Remi
- Article Title: Samario Rum Packaging Design Created by Oveja & Remi
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Mendoza
- Market Region: South America
- Project Deliverables: Brand Design
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: rum colombia ron
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Credits:
Miguel Quiroga: Miguel Quiroga
