Background: Samara University  is one of the main cultural centres in Russia for the study of the sciences. It is famous for the creation and the production of the SPUTNIK 1 (in Russian “traveling companion”),the first artificial satellite sent into orbit around the earth October 4, 1957. It offers a front-line education and an excellent standard of research into social and cultural projects, as well as dealing with the development and reinforcement of the aerospace industry and high technology. In 2015 it was integrated into the SSAU and renamed Academician Korolev Samara National Research University (Samara University).

Objective: To create a new brand and symbol able to convey the new era of Samara University, giving prominence to specialization, research and development in the aerospace field. The new logo had to express the new era of the University that represent the reference of the Russian excellence in the aerospace field such as the rest of the areas of interest.

The project: The solution chosen from the various proposals represents the union and independence of the two universities in a single sign. The new symbol is inspired by the gravitational forces in the universe and expresses the precise, scientific intelligence behind every single activity of the University. The design system express the values of the brand but it is also directed to get in contact with the new generations coming, with the student and the rest of the world expressing the new vision of the future.