Anastasia Kostina – “Memory of the sea”
Salt is always a tradable and quite liquid product, which practically does not deteriorate, has a constant demand and an infinite shelf life. Sea salt is produced by evaporationThe main metaphor and idea of packaging is memory and its processes. One of the main processes of memory is imprinting and forgetting. Therefore, the typographic solution of packing salt “Memory of the sea” looks half-blurred and unfocused (as forgetting), on the other hand – clear and readable (as imprinting).These processes can be compared to the salt evaporation process.Therefore, salt is the memory of the sea.Typographic solution is a rarity for this category.Minimalistic and bright design will stand out on after among other salt packages.
CREDIT
- Agency/Creative: Anastasia Kostina
- Article Title: Salt Packing Design for “Memory of the Sea”
- Organisation/Entity: Student Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Middle East
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
