Label design is important because it is the first impression that customers have of a product. It provides an insight into what the product is, what it does and how it can be used.
The label has to be visually appealing, informative, and easy to read. This allows customers to make a decision on whether or not they want to purchase the product within seconds. It also provides them with all of the information they need in order to make their decision on whether or not they want to purchase the product.
Among our recent projects with Salman Novin Khorak, the time for designing this brand’s lemon juice packaging was here. we know the obvious of how the packaging design should come about and the way it’s supposed to look like. the challenging part was of course execution. but given the output, we’d say we managed.
the theme was pretty much about a fresh, natural, and healthy look that’s also suitable with the see-through bottle revealing the green lemon juice.
the metalized printing features on the label give it a much more attractive and eye-catching appearance and furthermore was able to focus on the crucial parts of the label such as the name, brand, and image of the product.
the background on the other hand plays its own role. the illustration of lemons in light green and yellow gave a fantastic contrast with the metalized dark colors and more importantly a lovely sense of depth to the whole design.
the product and packaging photography of Salman Novin Khorak was Also done ZarifGraphic Studio alongside Karno Studio collaboration.
- Agency/Creative: ZarifGraphic
- Article Title: Salman Novin Khorak Lemon Juice Label Design by ZarifGraphic
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Fort Salonga
- Market Region: Asia
- Project Deliverables: Label Design, Packaging Design, Product Photography
- Format: Bottle
- Substrate: Glass Bottle, Plastic
- Industry: Food/Beverage
- Keywords: lemon juice, label, label design
CEO: Majeed Zarifi
Co-Photographer: Karno Studio