newsletter

Sake Bottle Design for the Western Market

Sake Bottle Design for the Western Market

Suckerpunch – Torimodosu Sake

Torimodosu – When life knocks you down, dust yourself off and get back up again. A concept project to introduce Sake into the mainstream Western drinking culture. Red symbolizes energy, power, passion, and determination which are all symbolic of the Japanese culture. It was important to bring as much of this Japanese culture into the design as possible from the small ornate spot UV patterns in the metallic red strip to the iconic illustrated dragon representing success, power, and prosperity to the traditional dragon pattern on the neck. The design layout also needed to reflect the clean simplicity of Japanese design.

CREDIT

  • Design Agency: Suckerpunch
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: Sake Bottle Design for the Western Market
  • Brand / Project Name: Torimodosu Sake
  • External Design Credits: Giles Lord, Illustration: Rawpixel
  • Project Type: Consumer Brand Rejuvenation
  • Strategic Deliverables: Consumer Brand World
  • Design Deliverables: Consumer Retail Brand Design
  • Location: South Africa
  • Market Country: South Africa
  • Market Region: Multiple Regions
  • Product Category: Spirits, Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0