Sahana Systems Ltd initiated a comprehensive brand identity redesign to reflect its evolving vision and expanding business footprint. As the company grew across multiple industries and international markets, the existing identity no longer represented the scale, ambition, and forward looking direction of the organization. The leadership team recognized the need for a stronger and more contemporary brand presence that could communicate credibility to investors, stakeholders, and global partners.
Greyphyte developed a completely new logo built on custom typography, creating a distinctive visual identity that expresses clarity, confidence, and professionalism. The design approach focused on building a clean and modern typographic structure that reflects the company’s progressive outlook while maintaining a strong corporate character. The new identity was supported by a comprehensive set of brand guidelines that define typography, color usage, visual hierarchy, and application standards to ensure consistency across all brand communications and touchpoints.
The redesigned identity aligned closely with Sahana’s strategic growth plans and played an important role during the company’s IPO phase. The refreshed visual system strengthened the brand’s corporate presence, enhanced stakeholder trust, and reinforced credibility among shareholders and investors. It also provided a scalable identity framework that supports Sahana Systems Ltd as it continues expanding into new business verticals and international markets.
CREDIT
- Agency/Creative: Greyphyte
- Article Title: Sahana Systems Ltd Brand Identity Transformation by Greyphyte
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Ahmedabad
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Redesign, Identity System, Logo Design
- Industry: Technology
- Keywords: branding, visual identity, brand identity, logo design, minimal logo, geometric logo, tech branding, modern branding, brand strategy, digital identity, identity system, logo grid, typography, color system, minimal branding, corporate identity
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Credits:
Executive Creative Director: Bharresh Raval
Creative Lead: Jatin Pandya
