Sahab offers an exquisite sensorial journey that celebrates the rich cultural heritage of Arabian scents, providing a unique and immersive olfactory experience. Each fragrance crafted by Sahab serves as a testament to the brand’s unwavering dedication to quality and artisanal excellence. Every bottle embodies a unique narrative, weaving stories that are inspired by the harmonious balance between the age-old traditions and contemporary innovations.
The name “Sahab” translates to “cloud” in Arabic, a concept intricately linked to the brand’s core identity. This symbolism transcends mere linguistics; it conveys an aura of lightness and fluidity that is thoughtfully integrated into Sahab’s visual and sensory elements. The brand’s symbol was meticulously developed to personify clouds in a subjective, artistic manner, subtly embodying the ethereal essence of Sahab’s fragrances.
To build on this imagery, Sahab employs textures that artistically evoke the appearance of clouds, reinforcing the ethereal and dream-like nature of its scents. This approach not only reflects the brand’s commitment to capturing the sensory allure of its products but also highlights its innovative application of traditional concepts in modern design.
With such a transcendent vision, Sahab aspires to not only provide luxurious experiences but also to deeply reflect personal individuality. Born out of a profound passion for the art of perfumery, Sahab skillfully marries the timeless aromas of traditional Arabian scents with sleek, contemporary design elements. This fusion creates a unique universe that honors the legacy of its founders while simultaneously crafting fragrances that are distinctive and memorable.
In its communication, Sahab exudes elegance and intimacy, nurturing a genuine connection with its clientele. Each fragrance becomes an aromatic bridge that connects the personal experiences of its users with the quintessential identity of Sahab. This creates a deep-seated bond of authenticity and trust, reinforcing Sahab’s standing as a purveyor of fine, culturally rich fragrances that stand the test of time. Through each scent, Sahab invites you to explore a world where tradition meets innovation, and where individual stories are beautifully captured in the delicate embrace of fragrance.










CREDIT
- Agency/Creative: Studio Nil Brands
- Article Title: Sahab سحاب Visual Identity Design by Studio Nil Brands
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: João Pessoa
- Market Region: Middle East
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Creative Direction, Graphic Design, Identity System, Logo Design, Packaging Design, Packaging Guidelines
- Industry: Beauty/Cosmetics
- Keywords: perfume fragrance packaging branding
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Credits:
Art Director and Graphic Designer: Nil Brands