SĀHA is a skincare brand inspired by the Ayurvedic traditions of Sri Lanka. It offers a precious oil that harmonizes body, skin, and soul, transforming daily routines into meaningful rituals.

The brand identity was designed as a sensory and immersive experience, centered on ritual and emotional connection. The visual universe plays with light and warm shadows to evoke warmth, spirituality, and the sensuality of the skin. Portraits of women, captured in motion or partially in shadow, suggest the delicacy and slow rhythm of the ritual, while close-ups on fragments of faces or necks create intimacy and proximity with the viewer.

The serif typography, elegant and fluid, interacts with gradient textures to enhance rhythm and movement throughout the visuals. The color palette of sandalwood reds and deep turmeric oranges conveys energy, vitality, and sacredness, accentuating the mysterious and spiritual side of SĀHA. The sculptural logo reinforces the brand’s singular and ritualistic character.

Immersive visuals create a universe where body and mind reconnect. Every element from the logo to packaging to digital assets — communicates the brand mantra: “I radiate, I slow down, I feel.” The identity faithfully reflects the Ayurvedic heritage without clichés, while remaining contemporary and appealing to a modern audience.

Ultimately, SĀHA is more than just a skincare brand: it invites one to slow down, feel, and reconnect with oneself, offering an immersive, emotional, and memorable brand experience.