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Saffron Brand Consultants Create the Brand Identity for Aion Bank

Saffron Brand Consultants Create the Brand Identity for Aion Bank

Aion is a digital-first, start-up bank launched in Belgium in 2020. The team behind Aion was a blend of experienced bankers and IT specialists based in Poland, backed by a global private equity firm. Not short of ambition, they were looking to build a fast-growing fintech, delivering a unique banking proposition that would make a difference to the lives of millions of people in Europe.

A sophisticated start-up: As a start-up entering a competitive European fintech market, Aion had to consider how it could stand-out and what it was offering in the market that was different from established brands. Aion has a unique proposition; an artificial intelligence (AI) virtual assistant that aims to democratise private banking-style services, providing guidance and money management for customers. Also as a subscription-based banking service, it targeted modern mass- affluent and SME users, moving away from the usual early-adopter millennial customers that typical mobile-only banks target.

We had to find a way of creating a brand that portrayed itself as a refreshing challenger in a crowded market, but also had a premium and sophisticated brand appeal for a distinct audience. And all to be created from scratch, from visual identity, to a mobile-first user experience.

We got to work to position Aion as a premium challenger in a crowded space. We created their visual identity with a focus on the mobile user interface (UI), their physical card and motion-driven behaviours to bring the digital product into reality.

CREDIT

  • Design Agency: Saffron Brand Consultants
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Saffron Brand Consultants Create the Brand Identity for Aion Bank
  • Brand / Project Name: Aion Bank
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand World, Brand Strategy
  • Design Deliverables: Branding
  • Service Brand Application: Mobile App, Website
  • Location: United Kingdom
  • Market Country: Belgium
  • Market Region: Europe
  • Industry Category: Financial

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