Aion is a digital-first, start-up bank launched in Belgium in 2020. The team behind Aion was a blend of experienced bankers and IT specialists based in Poland, backed by a global private equity firm. Not short of ambition, they were looking to build a fast-growing fintech, delivering a unique banking proposition that would make a difference to the lives of millions of people in Europe.
A sophisticated start-up: As a start-up entering a competitive European fintech market, Aion had to consider how it could stand-out and what it was offering in the market that was different from established brands. Aion has a unique proposition; an artificial intelligence (AI) virtual assistant that aims to democratise private banking-style services, providing guidance and money management for customers. Also as a subscription-based banking service, it targeted modern mass- affluent and SME users, moving away from the usual early-adopter millennial customers that typical mobile-only banks target.
We had to find a way of creating a brand that portrayed itself as a refreshing challenger in a crowded market, but also had a premium and sophisticated brand appeal for a distinct audience. And all to be created from scratch, from visual identity, to a mobile-first user experience.
We got to work to position Aion as a premium challenger in a crowded space. We created their visual identity with a focus on the mobile user interface (UI), their physical card and motion-driven behaviours to bring the digital product into reality.
- Agency/Creative: Saffron Brand Consultants
- Article Title: Saffron Brand Consultants Create the Brand Identity for Aion Bank
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Naming, Brand Strategy, Brand World, Branding, Research
- Industry: Financial