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SafeSkin Brand Brand Identity by Tsoy Daniil

SafeSkin Brand Brand Identity by Tsoy Daniil

SafeSkin is a company dedicated to producing safe and effective skincare products for individuals with atopic dermatitis. Our mission is to provide gentle and nourishing skincare solutions that help manage the symptoms of atopic dermatitis without causing any further irritation or discomfort. We understand the unique needs of individuals with sensitive skin, and our products are carefully formulated to be free from harsh chemicals, fragrances, and other common irritants. With a focus on microelements from thermal springs, SafeSkin offers a range of products including moisturizers, cleansers, and treatments that are designed to soothe and protect delicate skin. Our commitment to safety and efficacy makes SafeSkin the ideal choice for anyone seeking relief from atopic dermatitis without compromising on quality or comfort.

The main idea for the visual style is simple: elements from periodic table are being used for motivational quotes that could help teenagers with mental problems and stress. The main letter in the capital letter of each element from the table becomes the first letter in the motivating quote. The brand is very communicative and supportive.

The main color of SafeSkin is green, because we want to make sure our customers feel safe with us. Green color symbolizes calmness, peace, safety. Teenagers these days feel stressed and worried about their studies, skin and other stuff. Our brand wants to help teenagers with their mental health and their skin.

Special thanks should be given to the Russian Higher School of Economics (HSE Art and Design School) and personally to the tutor Tanya Dunaeva.

CREDIT

  • Agency/Creative: Tsoy Daniil
  • Article Title: SafeSkin Brand Brand Identity by Tsoy Daniil
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Tsoy Daniil
  • Market Region: Global
  • Project Deliverables: Brand Identity
  • Industry: Beauty/Cosmetics
  • Keywords: Tsoy Daniil, Brand Identity

  • Credits:
    Tutor: Tanya Dunaeva

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