IGE is a premier gaming event hosted in Oman, designed as a comprehensive platform where the global gaming community—gamers, developers, and influencers alike—can come together to explore the latest advancements and celebrate the culture of gaming. The event features a rich lineup of activities spanning competitions, event, and hackathon, each tailored to cater to different facets of the gaming industry.
Competitions: At the heart of IGE are its competitive gaming tournaments. These events feature a variety of popular games, allowing players of all skill levels to demonstrate their prowess. These competitions are not only about winning but also about fostering sportsmanship and camaraderie among participants.
Event: This section offers attendees the opportunity to hear directly from leading figures in the gaming industry. These panels cover a wide range of topics, from future industry trends to personal growth and professional development within the gaming world.
Hackathon: The hackathon at IGE encourages innovation and collaboration. It brings together creative minds to design and develop new game prototypes over the course of the event. This segment provides a unique opportunity for budding game developers to gain visibility and receive valuable feedback from seasoned professionals.
The success of IGE relies significantly on its visual and brand identity. We worked on creating a cohesive look and feel that resonates across all aspects of the event. From the logo and marketing materials to the event’s digital presence and onsite branding, every design element is crafted to convey the energy, innovation, and community spirit of IGE.
Each section of IGE—Competitions, Influencer Panels, and the Hackathon—was given a unique visual identity through the use of specific patterns and a dedicated color scheme. This approach not only facilitated instant recognition of each category but also enhanced the overall navigability and experience of the event.
At IGE, we ensure that the visual identity aligns with the event’s core values and appeals effectively to its diverse audience. Developing a strong, recognizable brand, that helps to enhance the overall attendee experience and build a lasting impression. Additionally, we worked to ensure that all promotional materials, both digital and print, maintain consistency, which is key to building trust and recognition in the competitive landscape of gaming events.
CREDIT
- Agency/Creative: Safa Khamis
- Article Title: Safa Khamis Crafted IGE’s Vibrant Brand Identity for Oman’s Premier Gaming Event
- Organisation/Entity: Creative
- Project Status: Published
- Agency/Creative Country: Oman
- Agency/Creative City: Muscat
- Market Region: Middle East
- Industry: Entertainment
- Keywords: WBDS Creative Design Awards 2024/25 , visual identity, logo, brand identity, logo design, logo type, branding, esport, twitch, stream, gaming, graphic design, motion graphic,
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Credits:
Art Director & Designer: Safa Khamis
Motion Graphic designer: Hamza Ouaziz