Sabertooth Rye is a product manufactured by T-Rex Distillery, located in Alberta, Canada. The company, newcomer to the segment, works with artisanal production of beverages: spirits such as vodka, gin and rum. Similar to whiskey, the new product uses sustainable production methods, providing for a reduction in carbon emissions.
The distillery works the look of its drinks based on the playful universe of dinosaurs and prehistoric creatures, attributing to each product the name and characteristics of a species, because fossils are found in this region. For this distillate, the saber tooth tiger inspired the name and all attributes of the packaging. Then, HeadMade Design & Co., through design methodology and market research, took the creative direction for the development of the visual language of the product.
The label has its diagram surrounded by the frame of the animal’s dental arch. In this way, the creature was illustrated in a symbolic and minimalist way, through its most striking feature – its large canines. These details appear in golden hotstamping that contrast with the black background with matte lamination. This brings refinement and a sense of premium identity to the product. The smaller counter-label contains the technical and pertinent information about the drink.
The lettering was developed from geometric lines and with finishes that refer to the sensation of sharp teeth, which adds to the fierce look of the label. Its function is to summarize, through its style, the concept of Sabertooth, which allows the lettering to be used in different promotional materials of the brand.
Finally, for the bottle neck sticker, the initial S of the signature was used, which works as a reduced version of the developed identity. With these combined visual characteristics, as well as the use of special finishes in the production of the packaging, there is the potentialization in the perception of the intensity of the drink, as well as its added value in its market niche.