Chargily is one of Algeria’s leading fintech innovators, shaping the future of digital payments through secure, accessible, and modern financial solutions. As the company grew and its services expanded across the digital ecosystem, the need for a renewed and unified brand identity became clear. Many users perceived Chargily only as a payment gateway, while its mission encompasses a broader vision of simplifying transactions, empowering businesses, and driving financial inclusion nationwide. The challenge was to modernize the brand, strengthen user adoption, and express Chargily’s true role within Algeria’s evolving digital economy.

As the designer and artistic director of this rebranding project, I led the full strategic and creative process, including research, competitive analysis, conceptual development, and visual exploration. The core concept I crafted is built around ideas of fluidity, trust, accessibility, and innovation, reflecting the brand’s promise of seamless multi-transaction experiences. Modernity, clarity, security, and technological advancement served as guiding principles to shape an identity that feels intuitive, reliable, and future-oriented.

To bring this vision to life, I developed a complete visual ecosystem: a redesigned logo, a refined color palette, a clean and contemporary typographic system, and a set of dynamic patterns embodying movement and digital connectivity. These elements extend cohesively across all touchpoints, from marketing and advertising materials to digital interfaces, signage, and physical supports. The result is a transformed brand image that enhances user experience, strengthens trust, and positions Chargily as a forward-thinking fintech leader equipped to meet the demands of a rapidly evolving digital landscape.