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Saado Vietnam Brand Identity

Saado Vietnam Brand Identity

Challenge: SAADO wishes to become the first Vietnam global brand of footwear fashion to be known by customers with the phrase of ‘light & global’.​​​​​​​ Business philosophy: Customer – centric, service – minded and customer experience at heart.

Strategy: The logo has 5 letters (SAADO), 2 syllables, easy to pronounce and easy to remember.
Two letters ‘a’ which is stretched instead of Sado, which is SAADO, more balanced in design layout and symmetry.

Logomark: The abbreviation of the letter ‘S’, ‘S’; can be interpreted as Vietnam, the land strip of the ‘S’. ‘S’ is stylized with four numbers 1, mean leading. The 2 letters ‘S’ is going upward, that is, the vision will be directed to the Asia Market.

CREDIT

  • Design Agency: emoBreaker Agency
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Saado Vietnam Brand Identity
  • Brand / Project Name: Saado Vietnam Brand Identity
  • External Design Credits: Designer, Art Direction: Vu Pham
  • Production Credits: emobreaker Agency
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Brand Identity, Branding, Brand Experience
  • Service Brand Application: Brand Guidelines, Retail Design, Website
  • Location: Vietnam
  • Market Country: Vietnam
  • Market Region: Global
  • Project Keywords: SAADOVIETNAM, VUPHAM, BRANDIDENTITY
  • Industry Category: Fashion

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