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Saachi Branding and Identity for Coorg Coffee Shop

Saachi Branding and Identity for Coorg Coffee Shop

Overview: Coorg is an upcoming luxurious coffee shop in Riyadh, Saudi Arabia, blending Arabic and Indian cultural elements. The shop will source its ingredients from Coorg, Karnataka, aiming to bring the authentic Aroma of India to coffee enthusiasts in Riyadh. This unique concept intends to offer a sensory journey through its meticulously crafted ambiance, rich flavors, and culturally infused design.

Creation: The brand identity of Coorg has been meticulously crafted to reflect the rich cultural heritage of both Saudi Arabia and southern India. Each design element is the result of in-depth research and embodies the traditions and grandeur of the two regions. This fusion aims to create a distinctive and memorable brand that resonates with the diverse clientele of Riyadh, offering them a taste of India’s coffee heritage blended with Arabic hospitality.

Research and Ideation: The identity’s color palette is inspired by the vibrant and royal hues found in the architecture of both cultures. The choice of colors—royal gold and deep blue – reflect the opulence and vitality inherent in Saudi and Indian traditions. These colors are not only visually striking but also evoke a sense of warmth and luxury, enhancing the overall customer experience.

The form and patterns in the design are influenced by a mix of geometric and organic motifs from Arabic traditions and the distinctive Kasuti embroidery of Karnataka. The geometric patterns from Arabic art, known for their precision and symmetry, blend seamlessly with the intricate and organic designs of Kasuti, known for its detailed handwork. This blend creates a unique and culturally rich visual identity that is both contemporary and rooted in tradition.

Implementation: Logo Design: The logo combines traditional Arabic architectural and textile geometry with Indian motifs, representing the fusion of the two cultures. This combination symbolises the essence of Coorg, bringing together the elegance of Arabic structures with the vibrant patterns of Indian design. Packaging: Coffee packaging will feature the distinctive patterns and colours, creating a luxurious and culturally immersive experience. The packaging will tell a story of its origin, enriching the customer’s connection to the product.

Conclusion: Coorg aims to be more than just a coffee shop; it seeks to offer a cultural experience, bringing together the best of Arabic and Indian heritage through its design, ambiance, and flavors. By blending the rich traditions of both cultures, Coorg aspires to create a unique and memorable experience for every visitor, making it a standout destination in Riyadh’s vibrant coffee scene.

CREDIT

  • Agency/Creative: withSaachi
  • Article Title: Saachi Branding and Identity for Coorg Coffee Shop
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Mumbai
  • Market Region: Asia
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Branding, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Coffee brand design Cafe India Saudi Arabia Royal Culture

  • Credits:
    Brand Designer: Saachi Mehta

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