Pavlov’s Design – “Ryazanskie” Dumplings
Modern bright design in craft “loft café” style solves the problem of standing out on the shelf among competitors, but at the same time does not deny the “roots” of the product and the traditions of its place of production. A font that imitates handwriting gives a sense of care and warmth of manual labor. Minimalistic illustrations and doodles in conjunction with icons and photos of dumplings add distinctiveness to the packaging. The back side of the package contains: a soulful text about Ryazan, a bar code in the form of recognizable outlines of the city, drawings of animals, and photos of native fields – all of this creates a feeling of warmth and trust.
CREDIT
- Agency/Creative: Pavlov's Design
- Article Title: “Ryazanskie” Dumplings – Welcome to the Hospitable Province!
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
